Genius Kitchen is a combination food magazine and social networking service featuring a combination of home DIYers and top celebrity chefs literally mixing it up with recipes, food news, pop culture, photos, articles, and video content, which can be viewed on browsers and smartphone apps. Formerly, Food.com, Genius now has other offerings for pop connoisseurs such as its weekly food pop culture show, GK Now. Celebrity chef shows on its rooster include Nigella Lawson, Debbie Wong, and Mario Batali.
Viewers can interact by adding their own reviews, recipe tweaks, post questions, and upload photos. Genius has an in-house recipe database of over half a million recipes.